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Tom Sellers Selects Seven Dials’ Neal’s Yard for New Venture, Story Cellar

Retail Focus

The two new dining concepts will add to the neighbourhood’s carefully curated selection of tenants, including WatchHouse café and boutique gelateria ANITA, both of which opened in 2022, as well as a diverse line-up of traders at Seven Dials Market, which celebrated its 3-year anniversary last year. Story Cellar dealt direct.

Boutique 261
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Seven Dials’ dining offer evolves

A1 Retail

Danish bakery Ole & Steen, French restaurant The Patate, new dining concept St Martin’s House and boutique gelateria, ANITA join the destination’s already extensive array of restaurants, bars and cafes, reinforcing its position as a go-to dining destination in the heart of London’s West End.

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Seven Dials serves up Watchhouse & Anita

A1 Retail

WatchHouse has selected a 1,200 sq ft unit at number 7 to launch its latest Modern Coffee house, set to be the first of its kind in central London, while boutique ice cream and gelateria, ANITA , has signed for 1,000 sq ft of space at number 4 for its UK debut. For the WatchHouse deal, both Shaftesbury and WatchHouse dealt directly.

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Seven Dials adds to its culinary diversity with six new F&B entrants

A1 Retail

Shaftesbury has announced that six new food and beverage brands have signed or are set to join, the Seven Dials community: WatchHouse, ANITA, and a debut London flagship restaurant from Aspirational Brands take space on upper St Martin’s Lane, whilst Chai Guys, From The Ashes BBQ, and Longboys join the line-up of traders in Seven Dials Market.