Boutique Customer Experience Fast Fashion Location 
Retail TouchPoints
JUNE 22, 2023
Preis explained that its locations convey a unique magic and sense of discovery that consumers simply cannot find online, and that stores “allow you to tell your brand story in a different way.” We’re a specialty store with a range of products, so we think about how the consumer experiences the brand.
Inside Retail
MARCH 27, 2022
Co-founder and co-CEO Kirsten Kore says the business is in the “right place at the right time” to capitalise on consumers’ growing interest in sustainable alternatives to fast fashion, such as rental. It has fast-tracked sustainability and circularity – especially within fashion. Focus on customer experience.
Retail TouchPoints
JUNE 29, 2022
It’s been 30 years since Seth Weisser and Gerard Maione opened their vintage boutique, What Goes Around Comes Around (WGACA) during the 1990s emergence of consumer appreciation for preloved garments. Now the owners of three locations — two in Manhattan, including the original SoHo shop on West Broadway, and one in Beverly Hills, Calif.
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