How L’Occitane’s Dr Vranjes Firenze aims to grow in Australia and beyond
Inside Retail
FEBRUARY 25, 2024
L’Occitane purchased Dr Vranjes Firenze in January this year for a reported US$164 million, or approximately 12 times its core earnings, from Bluegum Capital Partners, a European private equity fund that specialises in consumer brands. The brand is selective in choosing partners with which to create aligned ranges and enter new markets.
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