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TikTok Implements New Standards for AI-Generated Content

Retail TouchPoints

TikTok is taking cues from its competitors at Meta by implementing new standards for AI-generated content (AIGC). Content Credentials attach metadata to content, which enables TikTok to instantly recognize and label AIGC. Labeling helps make that context clear.”

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Meta Rolls Out New AI Tools to Help Brands Enhance Advertising Results

Retail TouchPoints

Meta has introduced a series of new generative AI tools to help advertisers automate and scale the “diversification of their creative,” which company executives said is key to seeing success from advertising campaigns on its platforms, including Instagram and Facebook.

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How to Keep Your Digital Signage up to Date

Retail TouchPoints

However, digital signage can only achieve its desired objectives by consistently displaying relevant and up-to-date content. Customers are unlikely to engage with digital signage if the content appears generic or outdated. The challenge is knowing what makes digital signage content truly relevant in the eyes of your customers.

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Meta Debuts Suite of New AI Tools Including Chatbots, Celeb Voices and Image Editing

Retail TouchPoints

New tools coming to Meta platforms include the Meta AI virtual assistant , AI characters voiced by celebrities like Snoop Dogg and Tom Brady that users can interact with and AI-powered image editing features. It also includes a tool for image generation. As to the question of “why?”

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Translating Consumers’ Animal Content Obsession into Charitable and Commerce Opportunities

Retail TouchPoints

The founders of Animals Around the Globe , a website combining news, scholarly articles, photos and videos, want to transmute its visitors’ love for this content into affection for the animals themselves — and they put their money where their mouth is by donating a portion of their profits to animal safety and conservation organizations worldwide.

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TikTok Launches Generative AI Tool to Help Brands with Content Creation

Retail TouchPoints

The new tool is available to all TikTok Business users via the TikTok Creative Center. Over the past few years, we’ve seen trends and culture come to life through our global TikTok community, with creating content being at the heart of TikTok,” said the company in a blog post announcing the new tool.

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Building Connected Commerce in the Age of Loneliness

Retail TouchPoints

Optimizing Communication Touch Points Creating a more connected product – and in turn, a more connected user experience – starts with identifying and understanding the major communication touch points for your product and what they mean to your audience. more effective than branded content marketing.

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