Independence Day Trends: What Consumers Purchased Fourth of July 2023
Wiser
JULY 18, 2023
But what many people don’t realize is that behind all the fun and festivities are insights to be gleaned from shopper purchase data. This year’s Fourth of July was no exception—shoppers were out in full force, taking advantage of discounts and special sales. But what exactly did they buy? percent since May of 2022.
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