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With a Ban Looming, TikTok Pushes Forward with New Commerce Features

Retail TouchPoints

The social media juggernaut has made new updates to its ecommerce solutions to “make it even easier to drive product discovery and sales,” according to a new blog from TikTok. more efficient than other online video channels, such as YouTube , while retail ROAS for offline conversions is 1.9X

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YouTube Woos Creators with Expanded Access to Monetization Tools

Retail TouchPoints

Following a series of updates to the YouTube Partner Program (YPP) made in September 2022 , the platform is now lowering the eligibility criteria to enter the program and expanding the YouTube Shopping affiliate program, allowing more advanced creators to make commissions on products they feature. ”

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Walmart Launches New Certification Program to Teach Advertisers About Retail Media Offerings

Retail TouchPoints

Walmart Connect is not the same business it was three years ago,” said Kara Rousseau, Head of Marketing and Lightbox Creative at Walmart Connect in a blog post announcing the program. “We It was initially beta tested by more than 500 commerce-focused employees at media investment company GroupM.

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Amazon Adds New Social Shopping Features Including ‘Consult-a-Friend’

Retail TouchPoints

The company reports that so far this year, customers on its app have used the “share” button billions of times to send product listings to friends and family via messaging services, social media and email. Image courtesy Amazon Here’s how it works: Shoppers select a product they’d like feedback on and click the “share” button.

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YouTube Kicks off 9-Day Holiday Shopping Blitz

Retail TouchPoints

YouTube is getting into the holiday spirit with a nine -day, multi-format shopping event , From YouTube to You, that will feature interactive live shopping events, shoppable Shorts and video gift guides. 14, during which time he’ll feature nine product drops available only during the live event; On Nov. 10 to 19, 2022.

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YouTube Makes Major Push into Live Shopping with Holiday Stream and Shop

Retail TouchPoints

In the last few years, YouTube has seen huge growth in live video, with more than half a million channels livestreaming for the first time in 2020. The event kicked off with The Merrell Twins, who featured products on their wish list for friends and family from partners such as Walmart , Samsung and Verizon. ecommerce by 2024. .

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Twitter Solidifies its Role in ‘Drop Culture’ with New Reminder Feature

Retail TouchPoints

Called simply “Product Drops,” the new feature essentially helps followers remember when a product is dropping so they can be among the first to get it. cation 15 minutes before and at the time of the drop, alerting them to visit the merchant’s website for whatever coveted product has just arrived.

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