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Walmart: Virtual Worlds Offer Chance to ‘Experiment with a New Type of Commerce’

Retail TouchPoints

8 , in a blog post. “At 8 , in a blog post. As Kang pointed out, virtual worlds and games represent the fastest-growing category of entertainment, with a projected 3 billion participants this year spanning all geographies and demographics. Given that almost 90% of the U.S.

Fashion 248
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Lyft Bolsters Commerce Media Offering with Personalized In-App Ads

Retail TouchPoints

Lyft customers check their phone nearly nine times during a typical ride, according to a company blog post. Lyft Media advertisers also will be able to capitalize on a new partnership with Kantar Brand Lift Insights that will help them understand key metrics like awareness, purchase intent and brand association.

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How Streamlining Digital Checkout Boosted Polywood Conversions Nearly 50%

Retail TouchPoints

What it didn’t have at that point was a streamlined, intuitive online checkout process — and that quickly became a major hindrance to the company’s DTC expansion plans. “We It was an involved, intense process. Once there’s a certain percentage of fraudulent orders, financial companies [can stop servicing you].”

Checkout 177
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To Email or Not to Email: The Pros and Cons of Retail Marketing Approaches

Retail TouchPoints

Navigating these touch points can be challenging, but the potential rewards, like enhanced customer loyalty, are worth the additional effort. Navigating these touch points can be challenging, but the potential rewards, like enhanced customer loyalty, are worth the additional effort.

Marketing 215
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Walmart Tests New In-Store Retail Media Opportunities, Including Product Demos and Audio

Retail TouchPoints

We know brands crave omni solutions to create those customer connections across digital and physical experiences, meeting customers throughout the shopping journey, including as close to the point of purchase as possible,” said Whitney Cooper, Head of Omnichannel Transformation at Walmart Connect (Walmart’s retail media network) in a blog post. “

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Successful experimentation can double your signups and boost online margins

Inside Retail

One client of Niteco – a large Australian retailer – achieved a 95 per cent increase in signups by experimenting with offering different incentives at different points in the customer journey before settling on the mix that proved the most successful. Experimentation is usually divided into pre-purchase and post-purchase experiences.

Checkout 264
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Google Harnesses Generative AI for Virtual Apparel Try-On, Information ‘Snapshots’

Retail TouchPoints

Perhaps the most popular reference for virtual try-on dates back to the movie Clueless,” said Ira Kemelmacher-Shlizerman, Senior Staff Research Scientist for Shopping at Google in a blog post explaining the new tech. The enhanced Search features also hold promise for shoppers looking to purchase something closer to home.

Apparel 245