Walmart: Virtual Worlds Offer Chance to ‘Experiment with a New Type of Commerce’
Retail TouchPoints
SEPTEMBER 22, 2023
8 , in a blog post. “At 8 , in a blog post. As Kang pointed out, virtual worlds and games represent the fastest-growing category of entertainment, with a projected 3 billion participants this year spanning all geographies and demographics. Given that almost 90% of the U.S.
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