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Why contextual targeting is the future of digital advertising

Inside Retail

To place an ad, you’d contact the website directly, negotiate a deal, and send them the ad file. As demand for online advertising increased, algorithms were developed to match ads with relevant website content. This concentration of control has eroded what the internet was designed for.

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How to create an SEO strategy for e-commerce websites

Retail Focus

Basically, it means forensically checking everything on your website is as sound as it can be. It’s painstaking and requires detailed knowledge of website backend processes, perhaps one to leave to the experts who admit that it’s tough work but essential to prepare the ground for good SEO. It’s a faff but a necessary one.

Marketing 246
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How to Understand Your Customers: Awareness, Analytics and Assessments

Retail Focus

Savvy operators do this by creating guides and glossaries that explain how games with prizes work. A simple blog post covering gambling terms such as bet, reels and RTP gives people a better appreciation of slot games. We won’t get into the specifics of how to analyse statistical data. That, of course, is easier said than done.

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Learn the Latest with a Blogging Course

Small Biz Trends

Blogging can refer to anything self-published online including photography, writing, and other forms of media containing information. Blogging has become a popular practice in most parts of the world. Blogging can help you rank your business in search engines, engage with your audience, and attract visitors that turn.

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Best Practices for Custom Website Development for Ecommerce

Retail TouchPoints

Building an ecommerce website can be very profitable and fun. However, if you have no idea what design and functionality will keep visitors on your site and help them become your customers, it’s better not to start. 6-Step Process to Build an Ecommerce Website from Scratch. Follow 3 key design principles.

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Walmart Expands Retail Media Offering with Social, Livestreaming Integrations

Retail TouchPoints

The new pairings represent an evolution of Walmart’s retail media partner program , with the aim of creating “a robust, diverse ecosystem that will expand advertiser support, increase services and deliver access anywhere advertisers need to have it,” according to a company blog post.

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Successful experimentation can double your signups and boost online margins

Inside Retail

Not that long ago, online retailers would have had a website designed and built, then launched and prayed. In the past, he says, a company might have been super creative in designing a site but missed the mark in sales performance. Or how they behave if they visit using a certain device, or from a certain location.

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