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Exclusive: Google Debuts New Retail Media Solution with Lowe’s as First Beta Tester

Retail TouchPoints

Lowe’s has signed on to be one of the first retailers to test the solution for what will be the first offsite retail media offering from Lowe’s One Roof retail media network on Google Search and Shopping inventory, according to a blog post that will be published today, which Retail TouchPoints reviewed in advance.

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Best Practices for Custom Website Development for Ecommerce

Retail TouchPoints

Building an ecommerce website can be very profitable and fun. Now that there are so many functional and beautiful ecommerce sites out there, you just can’t help but offer something of the same top-notch quality. 6-Step Process to Build an Ecommerce Website from Scratch. Follow 3 key design principles.

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Ecommerce IT Support: 7 Key Services Every Online Retailer Needs

365 Retail

If you’re one of them, you need a robust ecommerce information technology (IT) support to keep your online business going. Besides providing worry-free operations, ecommerce support services are paramount to forming great customer service—a crucial aspect that could make or break your digital venture.

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Building Connected Commerce in the Age of Loneliness

Retail TouchPoints

As an ecommerce product executive, I believe that my cohort of peers has a social imperative to develop products with human connection in mind. If the social media giants can introduce commerce into their platforms, we can do the reverse by building ecommerce platforms that are conducive to positive interpersonal interaction.

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Beyond the Transaction: How to Make Your Ecommerce Site an Experience

Retail TouchPoints

The days of a traditional shopping mall trip have changed — not only because of the pandemic, but as consumers have started to prefer the convenience of ecommerce. It’s true that a better alternative is only a website tab away. This goes for ecommerce — or even in tandem with in-person shopping.

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Amazon Expands Buy with Prime Availability to all U.S. Marketplace Sellers

Retail TouchPoints

Amazon ’s Buy with Prime feature — which allows retailers to offer the benefits of Prime membership on their own DTC websites — will be available to all U.S.-based It’s important to note that this is an average,” explained Peter Larsen, VP of Buy with Prime at Amazon in a blog post about the updates.

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eCommerce Pricing: How to Price for Marketplaces vs. Your Website

Wiser

At the risk of oversimplification, these are the two buckets that make up your eCommerce traffic. We’re going to focus on the quality side of things in this blog—specifically, how you can convert more visitors into paying customers through effective eCommerce pricing. Marketplace or Website: What’s the Difference?

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