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Non-Alcoholic Brand Boisson Files for Bankruptcy Protection, Closes all Stores

Retail TouchPoints

Boisson has filed for Chapter 11 bankruptcy protection and shuttered its eight brick-and-mortar stores, according to multiple media reports and a LinkedIn blog post by Boisson founder Nicholas Bodkins. The non-alcoholic (NA) beverage brand plans to continue operating as a wholesaler and a DTC ecommerce retailer.

Wholesale 255
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Ecommerce Companies Should Care that the FTC is Targeting False AI Claims

Retail TouchPoints

In the wake of OpenAI’s explosion in popularity, every other ecommerce and marketing technology company appears to be hitting the market claiming to have an artificial intelligence solution. Ecommerce companies looking to adopt an AI and machine learning-powered solution should take note.

Marketing 228
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With a Ban Looming, TikTok Pushes Forward with New Commerce Features

Retail TouchPoints

The social media juggernaut has made new updates to its ecommerce solutions to “make it even easier to drive product discovery and sales,” according to a new blog from TikTok. Additionally, the company reported that it was testing a new feature that would make all video content shoppable.

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Lyft Bolsters Commerce Media Offering with Personalized In-App Ads

Retail TouchPoints

Through a new partnership with Rokt , the ridesharing company has added in-app advertising to its Lyft Media advertising product suite to help brand partners drive engagement and conversions. Lyft customers check their phone nearly nine times during a typical ride, according to a company blog post. and Canada.

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Building Connected Commerce in the Age of Loneliness

Retail TouchPoints

As an ecommerce product executive, I believe that my cohort of peers has a social imperative to develop products with human connection in mind. If the social media giants can introduce commerce into their platforms, we can do the reverse by building ecommerce platforms that are conducive to positive interpersonal interaction.

Consumer 220
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Exclusive: Google Debuts New Retail Media Solution with Lowe’s as First Beta Tester

Retail TouchPoints

To start getting it, the tech company has launched a new offsite retail media solution in closed beta. For example, a beauty retailer can manage Google Search or Performance Max campaigns in SA360 on behalf of a makeup brand that is distributed via its ecommerce site and stores.

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Macy’s vs. HBC: Two Different Takes on the Ecommerce Spinoff

Retail TouchPoints

But in the retail realm, activist investors have recently latched on to a tactic that is relatively new — pushing ailing store brands to spin off their ecommerce business into a standalone company. AlixPartners advised both companies in their decisions. So why are shareholders pushing for it? A Tale of Two Retailers.