Banner Black Friday Sales Bode Well for Holiday Season
Retail TouchPoints
DECEMBER 2, 2024
on Black Friday according to Mastercard SpendingPulse , which measures in-store and online retail sales across all payment types. according to Salesforce, while verticals with the highest average discount rate included general apparel ( 37% average discount), health and beauty ( 36% average) and home goods ( 27% average).
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