e.l.f. Beauty’s Growth Formula: TikTok, Clean Products and a Clear Brand Mission
Retail TouchPoints
JANUARY 4, 2021
Beauty is riding high on seven consecutive quarters of net sales growth. Beauty leadership reported 7% year-over-year net sales growth , largely driven by the company’s “strength in digital” during the pandemic. Beauty and added two new brands, W3LL PEOPLE and Keys Soulcare, to its portfolio. Cosmetics to e.l.f. How is e.l.f.
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