Retail TouchPoints

APRIL 18, 2023

His platform Flip — described as a “shopping social network” — already has more than 1,000 brands participating, including E.l.f. Now Flip is planning an “aggressive” expansion beyond the beauty category in the coming months that is likely to enlarge both its brand portfolio and its user base. “I

Marketing 273

Marketing Payment Services Beauty and Health Fulfillment 273

Retail TouchPoints

SEPTEMBER 28, 2023

(Interestingly, despite the recent chatter around TikTok, that platform is still well behind search engines and even other shopping and social sites like Walmart , Facebook and YouTube as a starting point for shopping searches.) When a consumer’s intention is to buy a product, Amazon is the clear leader, said Hearn. Register here for free.

Advertising 255

Advertising Consumer Beauty and Health Shopping 255

Retail TouchPoints

AUGUST 8, 2023

Shizu Okusa, Founder and CEO of health and beauty brand Apothékary : “ We are finding that a lot of the people signing up for Threads are content creators and influencers; they’re first-movers and want to grow their following. But I’ve given our very smart social media manager full rein to post on Threads.

Beauty and Health 229

Beauty and Health Consumer Marketing Social Commerce 229

A1 Retail

NOVEMBER 18, 2021

“With supply chain constraints this holiday, brands adopting an integrated omni-channel approach will be able to manage their inventory and fulfill orders as expected to ensure a strong customer experience, helping to drive loyalty.”

Social Commerce 40

Social Commerce Beauty and Health Planning Accessories 40