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Digital PR: Where Beauty Challengers can Steal the Spotlight from Established Brands

Retail TouchPoints

Whether big or small in scale, influencer campaigns have had proven success in raising a beauty brands profile and driving sales, especially among younger generations scrolling through TikTok for the lowdown on the latest aesthetic. So how can a new and revolutionary beauty brand get noticed? Data saves time and money.

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Sephora’s MD on why brand agnosticism is the beauty retailers greatest strength

Inside Retail

The consumers in Australia are very savvy, Jenny Cheah, Sephoras MD of South East Asia, Oceania and India, told Inside Retail. They understand trends and they’re very educated on their beauty needs and their beauty products in a way, it makes our job simpler, she continued.

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How MCoBeauty’s Shelley Sullivan built a $1b brand and redefined masstige beauty

Inside Retail

After creating a global beauty brand that offers Aussies luxe for less, MCoBeauty founder and former CEO Shelley Sullivan could soon be consulting to the stars. Beauty business Following the acquisition, MCoBeauty will sit within DBGs VidaCorp portfolio, which also includes Nude By Nature, founded in 2008, and Makeup Cartel, founded in 2013.

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Beauty incubator Maesa reveals top beauty industry trends for 2025

Inside Retail

The beauty industry is arguably one of the most difficult, yet lucrative, sectors in the broader retail industry, thanks to the constantly influx of newer brands onto the market and shifting consumer concerns. Keating warned that beauty executives must remain agile to keep up in this increasingly competitive market.

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Banner Black Friday Sales Bode Well for Holiday Season

Retail TouchPoints

Online sales saw an even bigger bump, with Adobe Analytics reporting a new milestone for ecommerce on Black Friday as consumers spent a record $10.8 That is more than double what consumers spent just a few years ago in 2017, when Black Friday drove a little over $5 billion in online spend. retail sales (excluding automotive) up 3.4%

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How a mother-daughter duo built India’s beauty empire Nykaa and what comes next

Inside Retail

When Adwaita Nayar co-founded Nykaa alongside her mother, Falguni Nayar, in 2012, India was a conspicuous outlier in the global beauty landscape. And so that’s when we thought the Indian woman needed a place to shop for beauty. And I think just the world of beauty and fashion is very community-based, the co-founder said.

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CVS Health Appoints First-Ever Chief Data, Digital and Technology Officer

Retail TouchPoints

CVS Health has appointed Tilak Mandadi as both EVP and a new role, Chief Data, Digital and Technology Officer. Mandadi will start in the role July 25, 2022, managing the company’s data, digital and technology strategy while overseeing growth and innovation through digital-led, consumer-focused experiences and services.