e.l.f.’s Strategy for Staying on Top
Indigo 9 Digital
MARCH 8, 2023
The beauty brand which was ranked as the number one cosmetic brand with teens ahead of Fenty Beauty and Maybelline is on a tear. s cheap products which are nontoxic and cruelty free are resonating with consumers. caught onto this trend early when it launched back in 2004 and sold lipstick for only a dollar online.
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