Beauty and Health Consumer Promotions Social Commerce 
Retail TouchPoints
JANUARY 12, 2024
As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. trillion by 2026, more than doubling its current value.
Retail TouchPoints
SEPTEMBER 8, 2020
Although the eTailer has two very distinct target customers — the fashion-forward Millennial and the style-conscious 40-to-50-year-old consumer — there are core behaviors that transcend these distinctions and, ultimately, guide Olivela’s experience strategies. Olivela IRL successfully meets consumers’ content cravings.
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Retail TouchPoints
SEPTEMBER 8, 2020
Although the eTailer has two very distinct target customers — the fashion-forward Millennial and the style-conscious 40-to-50-year-old consumer — there are core behaviors that transcend these distinctions and, ultimately, guide Olivela’s experience strategies. Olivela IRL successfully meets consumers’ content cravings.
Inside Retail
APRIL 29, 2021
Social commerce business AuMake has continued to see sales weighed down by inflating transformation costs as it works to reposition itself following the disappearance of daigou shoppers in Australia. Its third quarter sales result of $2.65
Retail TouchPoints
MAY 6, 2021
2020 could easily be considered a breakout year for social commerce. Consumers reported spending 45% more time on social media in Q4 2020, and orders coming from social-referred channels (including paid ads and organic posts) grew by 50% year over year, according to data from Salesforce.
Retail TouchPoints
AUGUST 8, 2023
“People are hungry for a text-focused social media platform, especially in the book world!” Kleinman and other business leaders also think consumers are hungry for authentic connection, community and humorous (yet productive) discourse. But we really like Threads because it acts as a text-based, more promotional place.
Retail TouchPoints
JANUARY 4, 2021
Beauty is riding high on seven consecutive quarters of net sales growth. Beauty leadership reported 7% year-over-year net sales growth , largely driven by the company’s “strength in digital” during the pandemic. Beauty and added two new brands, W3LL PEOPLE and Keys Soulcare, to its portfolio. Cosmetics to e.l.f. How is e.l.f.
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