Nike’s eCommerce Strategy, 4 Reasons Why Digital Sales are Soaring
Indigo 9 Digital
MAY 30, 2022
eMarketer estimates only 18% of consumers believe brands offer an exceptional customer experience. Compare the experience of shopping for a new pair of shoes or yoga pants at Macy’s versus at Nike’s flagship House of Innovation store in New York. As anyone who sells on Amazon knows counterfeit products are an issue.
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