Nike’s eCommerce Strategy, 4 Reasons Why Digital Sales are Soaring
Indigo 9 Digital
MAY 30, 2022
eMarketer estimates only 18% of consumers believe brands offer an exceptional customer experience. Compare the experience of shopping for a new pair of shoes or yoga pants at Macy’s versus at Nike’s flagship House of Innovation store in New York. In China, in 2020, Nike had planned to launch a few new products in-store.
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