Retail TouchPoints

NOVEMBER 5, 2021

Note that while an integrated digital marketing campaign provides audiences with familiar content across platforms, it does not use the same ad across all channels. With such a large and diverse audience, how can a retailer take advantage of these platforms? Social media advertising and how to leverage it.

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Marketing Advertising Consumer Shipping 291

Retail TouchPoints

AUGUST 30, 2023

Indeed, consumers are increasingly using TikTok as a search engine — a big reason why the platform recently unveiled Search Ads Toggle , which allows brands to serve ads in TikTok search results. She noted that creator-driven ad creative has been especially impactful when “allowlisting tactics” are used. million impressions.

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Advertising Promotions Consumer Returns 228

Retail TouchPoints

NOVEMBER 28, 2023

In one client example, it was discovered that consumers who saw a Streaming TV ad were over 2.5X more likely to purchase the product from a sponsored display or search ad versus those who saw the sponsored display or search ads alone. Diversify your approach so you don’t wear out your audience with ad fatigue.

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Social Commerce Advertising Marketing Consumer 220

Retail TouchPoints

JUNE 15, 2022

The move follows a similar trajectory at Google , which has been continuously adding more features to make itself central to the online shopping experience, including the recent debut of a new checkout flow. Microsoft it is reportedly testing out a new retail marketplace in the U.S. At the moment a “ couple hundred U.S.-based

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Merchant Services Shopping Payment Services Advertising 297

Retail TouchPoints

JUNE 22, 2022

Some of the biggest changes include new capabilities and integrations with Twitter that will enable additional social commerce options; Google , which will help retailers connect with shoppers near their brick-and-mortar locations; and iOS , which will let retailers use iPhones to accept contactless payments.

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Merchant Services Payment Services Social Commerce Shopping 262

Retail TouchPoints

FEBRUARY 8, 2023

The advertising industry is managing growing fears of inflation and an economic downturn as many top retail brand advertisers are dealing with the effects. For example, Snapchat lost 25% of its shares due to a decline in ad spending. Spotify, the music streaming platform, fears a softening in ads sales. in Q1 of 2021.

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Retail TouchPoints

OCTOBER 10, 2022

When developing strategies, especially for high-volume retail activity such as the holiday season, digital marketers of all sizes have relied heavily on search and social platforms to reach audiences with targeted messaging. Major platforms such as Meta and Google offered last-click attribution as a default solution for campaign measurement.

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Retail TouchPoints

JULY 31, 2020

In looking at Google Ads performance among a sample of enterprise U.S. retailers, revenue across shopping and paid search campaigns grew 26% year-over-year in April, while return on ad spend (ROAS) improved 33%. Google Ads revenue was up 15% in April, with a 17% stronger ROAS, for enterprise apparel retailers.

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Marketing Beauty and Health Sporting Goods Advertising 192

Retail TouchPoints

JULY 19, 2022

Google has yet to officially do away with third-party cookies after announcing their removal from its Chrome browser in early 2020 , but the clock is ticking toward the final expiration date of tracking codes as a means to target and measure ads online. The Need to Network. increase in cost savings.

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Advertising Promotions Consumer Customer Experience 251

Retail TouchPoints

JANUARY 31, 2023

Microsoft , Google, Facebook and others invest many millions of dollars in driving consumer experience. Now cutting-edge technology is allowing brands to involve their target audiences in even more meaningful ways. This will only increase as 5G networks and open platforms make them even more viable and accessible to a wider audience.

Consumer 274

Consumer Target Market Marketing Management 274

Retail TouchPoints

APRIL 18, 2023

To help brands more effectively and efficiently connect with their target audiences, we took a closer look at the trends most impacting retail in 2023 and arrived at three critical ways for brands to win this year: content, community and confidence. Shopping is everywhere. I personally love sneakers.

Merchant Services 249

Merchant Services Payment Services Social Commerce Returns 249

Retail TouchPoints

JANUARY 11, 2024

In new research that Google Cloud led in the U.S. across retail C-suite executives, information technology leads and business development managers, we found that 81% of retail decision makers feel urgency to adopt generative AI technologies, with 72% ready to deploy generative AI in the coming year. Support and scale customer service.

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Management Customer Experience Consumer Marketing 232

Retail TouchPoints

SEPTEMBER 20, 2023

Perhaps optimism gets the best of us, and we think great results are all but guaranteed if our campaign has the right targeting, eye-catching creative tailored to our target audience and the TV medium, and a measurement plan to report on our priority metrics. To be clear, CTV is hugely valuable and important to modern brands.

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Advertising Location Customer Experience Consumer 147

Inside Retail

AUGUST 22, 2023

Additionally, instead of leveraging big-name celebrities or influencers, Parade built brand awareness by sending products to micro-influencers, along with digital mood boards and creative direction suggestions via Google Drive.

Apparel 246

Apparel Promotions Consumer Fashion 246

Retail TouchPoints

AUGUST 22, 2023

In fact, Amazon has officially surpassed Google as the top place where U.S. Not only can they partner with the big players that are bolstering their services for small businesses (think Amazon, Walmart and Alibaba), they also can collaborate with smaller niche players that align with their unique target audiences and values.

Advertising 210

Advertising Fulfillment Consumer Promotions 210

Inside Retail

JULY 7, 2021

In fact, the forced acceleration of digitisation across the region means that Google, Temasek and Bain estimate that the e-commerce industry in the six largest Southeast Asian markets will reach approximately $172 billion in value by 2025. The alpha tech titans are one of the key storm clouds looking over retailers’ heads. is introduced.

Advertising 230

Advertising Consumer Marketing Accounting 230

Retail TouchPoints

OCTOBER 26, 2023

At the same time, another group in the company wanted to begin offering advertising on The Home Depot website, “so we came together, because it would have been silly to develop two separate ad programs,” Babcock explained in an interview with Retail TouchPoints. “ As a result, our media offering grew on-site and off-site at the same time.

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Planning Advertising Marketing Returns 262

Retail TouchPoints

JULY 28, 2023

Fanatics has launched its new livestream commerce business, Fanatics Live , which had first been announced in February 2023 when former Google and Snap executive Nick Bell was brought in to run the new division. The new offering is another indicator of the increasing emphasis that the digital sports platform is putting on collectibles.

Shopping 178

Shopping Marketing Location Management 178

Store Growers

MAY 15, 2023

Well, Google is known for introducing updates to its Ads platform every 18 months or so. In this piece, we’ll review the latest upgrade to Google Ads audience manager. In this piece, we’ll review the latest upgrade to Google Ads audience manager. Let’s start.

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Management Accounting Marketing Outdoor 36

Inside Retail

OCTOBER 13, 2021

The assets and opportunities of retail media include websites, EDMs, apps, in-store media – such as aisle-end or on-shelf displays and radio or TV – along with retailers’ social-media channels like Facebook, Instagram, TikTok, Pinterest, YouTube, Snap and LinkedIn, and online platforms like Google Search and Google Shopping.

Marketing 277

Marketing Advertising Point of Sale Returns 277

Retail TouchPoints

SEPTEMBER 14, 2020

First, it’s good to remember familiar social media strategies: staying in touch with existing customers (organic marketing) and getting in front of new audiences (paid marketing). It simultaneously acts as a megaphone for your company and its values and engages a wide audience. YouTube allows you to reach your “how-to” audience.

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Marketing Returns Consumer Management 188

Store Growers

NOVEMBER 2, 2022

You’re trying to find a balance between reaching a wide audience, while still targeting people that find your offer valuable. Similar audience segments in Google Ads allow you to bridge that gap because they mirror the reach of cold audiences while providing accuracy typical for remarketing audiences.

Advertising 41

Advertising Accounting Marketing Checkout 41

Store Growers

AUGUST 29, 2022

The two most popular ways to configure remarketing audiences are through Google Ads and Google Analytics. In this article, we’ll focus on remarketing audiences in Google Analytics. Click here if you’d like to learn more about Google Ads remarketing audiences ). Let’s get started!

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Accounting Merchant Services Checkout Advertising 45

Store Growers

JUNE 16, 2023

Last Updated on June 16, 2023 Since their introduction to Google Ads, dynamic remarketing campaigns have attracted a lot of attention among marketers. This doesn’t come as a surprise as they serve relevant product-based ads to users, resulting in a higher response rate.

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Merchant Services Accounting Shopping Checkout 36

365 Retail

OCTOBER 4, 2023

Advertisers are seemingly undeterred by the dwindling effectiveness of traditional methods and continue to rely on outdated data management platforms (DMPs). It’s a costly misstep, inadvertently diminishing their ability to meet the evolving privacy expectations of their target audiences.

Advertising 62

Advertising Management Point of Sale Marketing 62

Retail TouchPoints

JULY 18, 2022

And what happened to the audio renaissance that happened years ago, when Amazon, Google and Apple introduced voice-enabled assistants and deployed them everywhere? Already we see that audio has infiltrated the workplace in significant ways (think Slack’s Huddles, Google Meet, etc.), Is this yet another audio renaissance?

Merchant Services 282

Merchant Services Customer Experience Advertising Consumer 282

Retail TouchPoints

JULY 21, 2020

Retailers need to be tracking their onsite activity and interest, as well as using tools such as Google trends to keep tabs on what’s trending in their sector. And creating and optimizing anchor content and landing pages is good for Google rankings while also improving your paid search quality score to make PPC cheaper.

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Merchant Services Sporting Goods Accounting Shopping 186

Retail TouchPoints

JUNE 23, 2023

Our paid media team has already started testing Phrasee as far as Google ads and Facebook ads, and we’re interested in incorporating Phrasee when we interact with our SMS audience,” said Lauren MacArtney, Senior Lifecycle Marketing Manager at Home Chef during the session. .”

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Marketing Management ATS 213

Store Growers

AUGUST 26, 2022

Remarketing is a cost-effective technique that targets an audience who’s already interacted with your website, and therefore it has a higher chance of converting. Join us as we go over the steps for setting up remarketing audiences for your campaigns so you can re-engage your past visitors and increase your conversion rates.

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Merchant Services Advertising Management Checkout 36

Retail TouchPoints

MARCH 15, 2022

Originally developed by Google in 2015, accelerated mobile pages (AMP) is open source technology designed specifically to boost how fast pages load on smartphones and tablets. Three years later, Google introduced AMP for email, which enables senders to include AMP components to create interactive email experiences for recipients.

Marketing 257

Marketing Dead-Stock Payment Services Advertising 257

Inside Retail

AUGUST 9, 2023

In our final video presentation from unified commerce platform Shopline , Heather McIlvaine speaks with George Trittis, owner and founder of What’s Cooking, and Jon Levy, Country Manager for Shopline Australia. Retail online or in-store is about your supply chain, products, cash flow management, marketing and customer service.

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Advertising Point of Sale Customer Experience Fulfillment 130

Retail TouchPoints

APRIL 10, 2024

David Donnelly: The central theme is that managing our relationship with technology is essential in order for us to solve all the other existential crises in our world today. David Donnelly, filmmaker and director of “The Cost of Convenience.” Susie Alegre, a renowned human rights attorney, is in the film. I’m not a Luddite.

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Consumer Finance Marketing Accounting 253

Store Growers

JUNE 24, 2023

Last Updated on June 27, 2023 Even if you already have a meticulously designed ecommerce website and use all the advantages of pay-per-click ads and search engine optimization, I can assure you that you won’t get the best out of your marketing strategy without creating a few YouTube ads. What Exactly Are YouTube Ads?

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Accounting Advertising Apparel Management 36

Store Growers

APRIL 13, 2023

There are countless audience segments to target for Google Ads campaigns, but what if none of them fit your goals? Affinity, In-Market, and Similar audiences are all defined by Google. From the basics to defining your audience and testing different combinations, to elevate your targeting results to new heights.

Outdoor 36

Outdoor Advertising Location Marketing 36

Rangeme

APRIL 22, 2024

However, inventory financing entails added fees such as appraisal fees and origination fees, alongside potential prepayment penalties. From running more ads to launching new products, there are many ways in which you can use newly obtained capital to strategically scale your business. In fact, a study by U.S.

Payment Services 78

Payment Services Finance Promotions Marketing 78

Small Biz Trends

AUGUST 13, 2022

Instagram content plan: creating captivating content for your audience. Twitter Marketing & Twitter Ads For Beginners 2022. From setting up your account to setting custom audience and conversion tracking, Twitter Marketing & Twitter Ads For Beginners 2022 is a 9-hour program that bundles everything you need.

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Marketing Advertising Accounting Promotions 116

Store Growers

JUNE 14, 2023

Last Updated on June 14, 2023 If you’re working with Google Merchant Center and Google Shopping , you’re probably already aware of the existence of Performance Max, but if you’re wondering what all the hype is about surrounding it, read on. Launched in late 2021, Performance Max is one of Google’s latest innovative assets.

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Merchant Services Advertising Jewelry Shopping 36