This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Jennifer Wilson has been SVP and Chief Marketing Officer of Lowe’s for less than six months, but her nearly two-decades-long career at the home improvement retailer puts her in a unique position to push the business to the next level. For marketers, incrementality is paramount,” Wilson said.
Optimize prices & marketing promotions. Build a relationship with customers. Average transaction value (ATV) This metric helps you better understand how much shoppers spend in your store on average. With this metric, you can get a better idea of how much customers are spending in your store on average.
Store Operations & Staffing Analyzing traffic data enables the store operations team to optimize staffing according to peak and slow hours to create optimal customerexperiences and increase conversions and sales. Merchandise Planning Planning retail merchandising can make or break a brand.
Customer traffic is the number of people coming into your facilities. Average transaction value (ATV) is how much customers spend on average when they buy. This could involve a regionally focused campaign or promotions to lure more customers into the store. Conversion Rates will mainly be the domain of operations.
Shopper Yield = Conversion x ATV Bearing a comprehensive approach, retailers can optimize their marketing strategies to improve their customers’ in-store experiences and maximize the store’s overall revenue. Factual store traffic information can open a whole new path for customer acquisition strategies.
Shopper Yield = Conversion x ATV Bearing a comprehensive approach, retailers can optimize their marketing strategies to improve their customers’ in-store experiences and maximize the store’s overall revenue. Factual store traffic information can open a whole new path for customer acquisition strategies.
Unlike other people counting entities on the market, V-Count develops both the hardware and software in-house, meaning both technologies are always in perfect sync and work in harmony. You can pick the solutions for your business-specific needs and generate reports in PDF and CSV formats that will help you study your customer traffic.
We organize all of the trending information in your field so you don't have to. Join 40,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content