Retail TouchPoints

OCTOBER 31, 2023

Sadly, in addition to imagining how people will shop the store, designers need to think harder about how they might steal from it, too. That means asking questions like: What more can be done to deter theft using store layout, customer flow, shelf height, mirrors, lighting and the placement of gondolas, merchandise and security cameras?

Loss Prevention 252

Loss Prevention Sporting Goods Customer Experience Store Layout 252

Retail TouchPoints

MARCH 18, 2021

The return to brick-and-mortar will be a slow, steady process, and preparing stores for the great return will be as much about making shoppers comfortable as it will be about enticing them back. You look at ULTA Beauty or DICK’S Sporting Goods during the pandemic and they crushed it.

Sporting Goods 292

Sporting Goods Fulfillment Returns Store Layout 292

Retail TouchPoints

JANUARY 25, 2023

A flat-pack furniture retailer’s maze-like store layout shows customers how their products work in different settings and gives them the chance to touch and try out items. In-store experimentation experiences are opportunities to entertain, energize and inspire customers while connecting emotionally with them.

Store Layout 218

Store Layout Sporting Goods Consumer Location 218

Inside Retail

MAY 2, 2022

The answer could have been straight out of a VB ad from the ’70s; this gift card consisted of retailers focused on cars, fishing, and sporting goods. At the same time, why would the retailer want to limit their targeting of these product categories to <50% of the population? Moving past demographics.

Target Market 130

Target Market Beauty and Health Store Layout Consumer 130

V Count

DECEMBER 3, 2021

Understanding your retail trends regarding your most sold products during peak seasons and holidays allows you to optimize the store layout and storage accordingly. So, sporting goods, swimwear, sunscreen, and picnic-related items witness an increase in sales.

Store Layout 52

Store Layout Sporting Goods Shopping Retail Trends 52