Retail TouchPoints

MARCH 18, 2021

The return to brick-and-mortar will be a slow, steady process, and preparing stores for the great return will be as much about making shoppers comfortable as it will be about enticing them back. You look at ULTA Beauty or DICK’S Sporting Goods during the pandemic and they crushed it.

Sporting Goods 286

Sporting Goods Fulfillment Returns Store Layout 286

Retail TouchPoints

JANUARY 25, 2023

A flat-pack furniture retailer’s maze-like store layout shows customers how their products work in different settings and gives them the chance to touch and try out items. In-store experimentation experiences are opportunities to entertain, energize and inspire customers while connecting emotionally with them.

Store Layout 211

Store Layout Sporting Goods Consumer Location 211

Retail TouchPoints

OCTOBER 31, 2023

Sadly, in addition to imagining how people will shop the store, designers need to think harder about how they might steal from it, too. That means asking questions like: What more can be done to deter theft using store layout, customer flow, shelf height, mirrors, lighting and the placement of gondolas, merchandise and security cameras?

Loss Prevention 242

Loss Prevention Sporting Goods Customer Experience Store Layout 242