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Utilizing the External Data Boom for Digital Shelf Optimization

Retail TouchPoints

It can constantly and immediately change the way it is arranged to beat other shelves at capturing the customer’s attention. What you are optimizing are essentially two things: How the users find your products What they see when looking at them. While customers come to browse the physical shelf, your digital shelf goes to the customer.

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Retail appointments of the week

Inside Retail

George has extensive experience and background in telecommunications, media and corporate finance. Kaushik, who has worked at L’Oreal India for 27 years, most recently as general manager of the professional products division, acknowledged the news on LinkedIn. Amit leaves a strong legacy to follow.

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Put Your CPG Brand Where the Foot Traffic is to Stay Competitive

Retail TouchPoints

Armed with this information, CPG brands can activate media at the right times and places to reach their audiences where they are spending time today, both offline and online. This data doesn’t just inform CPG marketers about their audiences but also empowers them to reach these people with key messaging in the physical world, at peak times.

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Magenta Telekom dials up personalisation with MoEngage to grow app engagement by 150%

Retail Focus

Austria’s second-largest telecommunication brand, Magenta Telekom, has boosted digital engagement, growing app use and interactions by 150%, thanks to a solution from MoEngage, the leading insights-led customer engagement platform.

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Japanese Digital Marketplaces are Hot! What to Know About Setting Up Shop

Retail TouchPoints

With proper planning and the right partners, the Japanese digital marketplace is a prime one to enter: projected at $144 billion dollars, Japan is the fourth largest ecommerce marketplace, growing at an almost 15% annual growth rate. Run campaigns at the right time. It boasts an internet penetration rate of 93%.

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Olivia Braga: Meet the Cisco Networking Academy instructor changing lives in Brazil

Cisco Retail

As a teenager, she knew the schools in her neighborhood couldn’t provide her with the education she needed, so she enrolled in technology courses at the Bradesco Foundation, a Cisco Networking Academy. Her coursework at the Bradesco Foundation led her straight to her dream of working in technology. And she was right. Gabriel Braga.

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Three Quarters of Brits Start Saving a MONTH Before Black Friday

365 Retail

Three quarters (76%) of Brits will stop spending up to a month before Black Friday so that they’re ready to splurge in the sales, according to new research aimed at helping businesses prepare their seasonal campaigns. A further 27% would be receptive to promotional messages being sent three to four weeks in advance.