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Eddie Bauer Aims to ‘Eliminate Barriers to the Outdoors’ with New Rental Program

Retail TouchPoints

Eddie Bauer is following the lead of other top retailers and getting into the rental business with the launch of a new program that will allow customers to rent its technical apparel and gear at “a fraction of the full retail price.”. The retailer’s rental offerings can be shipped anywhere in the contiguous U.S.

Outdoor 298
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How Kathmandu plans to become the world’s most loved outdoor brand

Inside Retail

From switching its focus on hardcore sporting adventures to inspiring joy in the great outdoors, Kathmandu is changing things up as it primes itself for global ambitions. We’re about being more inclusive and making the outdoors more accessible to everybody. Inside Retail: Let’s discuss Kathmandu’s global transformation.

Outdoor 130
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The North Face Five-Year Global Expansion Plan Includes 300 New Stores

Retail TouchPoints

The North Face has unveiled a five-year growth plan that will add up to 300 global retail and partner locations, with more than 70 new stores in North America. Stores also will beef up BOPIS and ship-from-store options to support omnichannel consumer journeys. “As

Planning 147
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A Generational Analysis of Today’s Home Improvement Customers

Retail TouchPoints

During the pandemic, the relationship between homeowners and their homes fundamentally changed, as lockdowns, social distancing guidance and quarantine protocols left many consumers with an abundance of time to stare at their own four walls. 134% more likely to anticipate making a garden or outdoor purchase.

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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

As you develop your plans for 2023, consider these recommendations, based on the 2022 survey findings: Diversify Your Marketing Mix . Stand Out Beyond Free Shipping . Last year’s top retention tool — free shipping — fell slightly, from 64% in 2021 to 57% in 2022. Be Transparent About Inventory Challenges .

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Swanndri is beloved by Kiwis, but can it become a global brand?

Inside Retail

New Zealand outdoor clothing retailer Swanndri is looking to key overseas markets for growth, as it evolves beyond its workwear roots to attract a growing number of people in suburbs and cities. We’ve got some big plans for the northern hemisphere,” Nevin said. “It Source: Swanndri.com.au. Targeting Australia, the UK.

Outdoor 130
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How Streamlining Digital Checkout Boosted Polywood Conversions Nearly 50%

Retail TouchPoints

In 2017, Polywood had a great product sustainability story (its outdoor furniture is made from 100% recycled plastic and comes with a 20-year guarantee) and a solid launching pad for direct-to-consumer sales (a 27 -year history of selling through big box, home improvement and specialty patio stores). It was an involved, intense process. “It

Checkout 177