Remove ATS Remove Marketing Remove Marketing Spend Remove Wholesale
article thumbnail

As DTC Business Wanes, Solo Brands Taps New President and CEO

Retail TouchPoints

During his five -plus years at Vista Outdoor, he helped reposition and transform the business, growing revenue and profits to “historic highs” by focusing on organic growth, direct-to-consumer (DTC) initiatives and strategic acquisitions, according to a Solo Brands press release. will take over.

Outdoor 266
article thumbnail

How Constellation Brands is Using DTC Tactics to Take its Wholesale Business Omnichannel

Retail TouchPoints

The beverage alcohol company, which has operated as a traditional distributor-based wholesale business for decades, is currently in the process of building out standalone websites for its key brands as it moves toward becoming a customer-centric omnichannel operation. “The A Key Acquisition Helps Shape the Future of Constellation’s Business.

Wholesale 213
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

From Huggies to Depends: How Kimberly-Clark Deepens Digital Offerings with Click-by-Click Analysis

Retail TouchPoints

I like to joke and say that we specialize in the areas of poo, periods, pee and snot,” said Andy Ford, Global Head of Product Design at Kimberly-Clark in an interview with Retail TouchPoints. Retailers only have so much money to spend on marketing and advertising to drive people to their website.

Consumer 235
article thumbnail

Why Hello Drinks has ditched the warehouse for the cloud

Inside Retail

Hello Drinks founder JP Tucker said it is a first in the Australian liquor industry and is a win for both customers and wholesalers. But with third-party logistics (3PL) impacting its bottom line, Tucker looked at how he could work with wholesalers to eliminate these costs. Our biggest problem was 3PL costs.

Wholesale 130
article thumbnail

“I didn’t have any formal experience in the retail industry”: Alyce Tran

Inside Retail

Her savvy for social media not only sells out products but landed her a role as head of sales for ANZ at LTK, the world’s largest premium influencer marketing platform. I started The Daily Edited (TDE) with another lawyer during my time at KWM. I started The Daily Edited (TDE) with another lawyer during my time at KWM.

Fashion 130
article thumbnail

Why NPS Falls Short in Ecommerce, and the Case for Earned Growth Ratio as a Better Metric

Retail TouchPoints

At the same time, it is common knowledge that keeping an existing customer is cheaper than getting a new one, which makes it a worthwhile investment to understand and implement strategies (and proper incentives for internal teams!) Tracking EGR becomes a little more challenging for businesses that are reliant on wholesale channels.

article thumbnail

Retail Media: Everything You Need to Know

Retail TouchPoints

Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage. Examples of retail media networks include Amazon Advertising, Walmart Connect, Target’s Roundel, Kroger Precision Marketing and Best Buy’s Retail Media+.