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11 Steps to Shopping Your Competition

Retail Adventures

Shopping your competition is an exercise that needs to happen at least once a quarter. If you are not mentioned first, or worse, not at all, you have some work to do to build local word of mouth. Stop in each important area of the sales floor and watch shoppers, trying to see the merchandising and customer service through their eyes.

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Forever 21: 4 Reasons it Failed & Filed for Bankruptcy

Indigo 9 Digital

Retail is littered with stories like this one, about companies that were once at the top but are no longer relevant. Each step is highly digitized and integrated with another, which allows the company to churn out hundreds of new products tailored to different regions and user tastes at a daily rate. Think Sears.

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How to Shop Your Competition

Retail Adventures

Shopping your competition is an exercise that needs to happen at least once a quarter. If you are not mentioned first, or worse, not at all, you have some work to do to build local word of mouth. Stop in each important area of the sales floor and watch shoppers, trying to see the merchandising and customer service through their eyes.