How China’s Missfresh Makes Rapid Grocery Delivery Pay
Retail TouchPoints
JUNE 6, 2022
The profit margin at grocery has always been razor-thin, and now, with online grocery growing in popularity, retailers must add the costs of picking individual orders and doorstep delivery to their already tight balance sheets. In China small local shops, known as “neighborhood retail,” are big business, generating 1.3 yuan ( $13.89 ).
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