Remove ATS Remove Drop-Shipping Remove Markdowns Remove Marketing
article thumbnail

How to Align Markdowns with Psychological Pricing and Marketing 

Wiser

They are also a way to ensure markdowns and promotions are effective. If your markdown and sale patterns become obvious to your consumer, they will wait for those markdowns and hold off on shopping until a promotion rolls around. Free shipping with a minimum threshold can also help increase average order value.

Markdowns 180
article thumbnail

What are Retail Markdowns?

Wiser

Altering your price, particularly through markdowns, can be a smart strategy, but only if done correctly. Unsuccessful or excessive markdowns can lead to staggering losses in terms of missed revenue and a lower margin on your goods. What are Retail Markdowns? How to Implement a Markdown Strategy. Don’t believe us?

Markdowns 128
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

More recessions lessons from Greenlit Brands, Camilla, Super Retail

Inside Retail

Experience: We all experienced the GFC – I was CEO of The Good Guys at the time – and the principles of dealing with a downturn are pretty much the same, except in the current situation, we have the added benefit of a more dynamic channel in e-commerce. Some of your variable expenses like marketing come under scrutiny. Michael Ford.

article thumbnail

eCommerce Pricing: How to Price for Marketplaces vs. Your Website

Wiser

At the risk of oversimplification, these are the two buckets that make up your eCommerce traffic. Plus, the infrastructure is already in place to help warehouse, sell, and ship your products. You also control the assortment, the marketing, the sales funnel, and everything else. Quantity or quality. With the popular U.S.

Markdowns 148
article thumbnail

Meet Lindsay Nicholas, the fashion designer bringing NY edge to Melbourne

Inside Retail

New York fashion designer Lindsay Nicholas started her business seven years ago as a side hustle while working in marketing in Singapore. In the US, women are more averse to a drop-crotch pant, which in Australia is more common. We’re also not a brand that takes markdowns on stock after six weeks. What brought you to Melbourne?

Fashion 130
article thumbnail

15 Tips to Succeed as Brick-and-Mortar Retail Reopens

Wiser

On top of that, local and national governments will have their own guidelines and requirements for organizations at this time. Perhaps you reduced your hours or installed hand sanitizer at the entrances. 4: Use Promotions and Markdowns to Move Seasonal Inventory. This will help prepare everyone for when they do come back.

Markdowns 120
article thumbnail

Solving the Excess Inventory Retail Crisis

Independent Retailer

Locked down consumers, desperate for a distraction, scrambled for everything from at-home fitness equipment and gaming consoles to gazebos and scatter cushions — and warehouses were cleared of stock as supply chains buckled under the extraordinary pressure. by Jill Liliedahl.