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Primark’s Strategy, 4 Elements to Consider

Indigo 9 Digital

If you are looking for a new outfit but don’t have a lot of money to spend then Primark is the retailer for you. You can buy a dress at Primark for $11, jeans for $16 and a tank top for $3. Dollar General plans to open more than 1,000 stores this year and Dollar Tree plans to open as many as 650 stores this year.