Battle of the superapps: GoTo vs Sea in Indonesia
Inside Retail
AUGUST 1, 2022
The e-commerce market is worth more than $100 billion in Indonesia this year, and the e-commerce arms of two superapps – GoTo and Sea – are going head to head for No. But by the end of 2021, the squeeze was well and truly on, with Tokopedia at 39 per cent and Shopee at 34 per cent. The company has 2.5
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