Remove ATS Remove Consumer Remove Target Market Remove Wholesale
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Trade Promotion vs Consumer Promotion: A Comparative Analysis

Wiser

Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. These two promotional strategies, while aiming to stimulate demand and increase sales, target distinct audiences and employ different methods.

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Rebecca Vallance’s chic new Sydney flagship store is a sign of what’s to come

Inside Retail

The goal is for the business to have 20 direct-to-consumer retail stores globally within the next few years. Our focus is strategic growth across both our direct-to-consumer business as well as our international wholesale,” Vallance-Gasan, founder and creative director of Rebecca Vallance, told Inside Retail.

Wholesale 147
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How Wholesalers Can Jumpstart Expansion Efforts

Independent Retailer

While all of these new opportunities sound exciting, entering a new market unprepared can be a massive drain on resources with little to no return. Wholesale businesses need to make sure they are fully prepared to handle the process. Are You Prepared to Jumpstart Expansion Efforts? Retailers are seeking your company out. back to top.

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DTC Brands Forge Unique Paths to Growth

Retail TouchPoints

As many direct-to-consumer brands are learning, there is no one-size-fits-all strategy for growth. After all, there are so many channels and touch points available that can help brands acquire new customers, test new markets and expand their reach. Using Data to Unlock Expansion Opportunities. Dallas, Boston and Scottsdale, Ariz.

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CCS 2021: Levi’s, 1-800-FLOWERS, Under Armour Reveal How They’re Meeting Fast-Changing Consumer Expectations

Retail TouchPoints

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. research found that 74% of marketers spend one-third or more of their budgets on social advertising. Listen to the session on demand.

Consumer 139
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You Can’t Spell Retail Without AI

Retail TouchPoints

Over the last year or so we’ve seen retailers and ecommerce sellers adopting AI tools at a frenetic pace. From backend inventory optimization to identifying salesfloor hotspots to highly targeted marketing programs, we’re seeing an influx of great retailing practices, all being driven by AI.

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Why Aussie beauty brand Cinch Skin changed its approach to retail partnerships

Inside Retail

One brand that is benefitting from this booming market is the Australian-owned and manufactured skincare business Cinch Skin, which is ready to scale globally after experiencing 500 per cent revenue growth in the past year, six years after being founded in 2016. It also sold products online and direct-to-consumer (DTC) via its own website.

Marketing 130