Game on: How H&M is bringing fast fashion to the metaverse
Inside Retail
JANUARY 15, 2023
This in-game action is a subtle reference to the environmental impact of textile waste globally and to change consumer behaviour, we need to learn new habits. Placing the majority of Roblox players at an age where forming habits is prevalent. Learning new habits. The fast fashion brand’s entry to Roblox is an impressive start.
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