Shopper Motion

DECEMBER 29, 2022

Audience segmentation is a crucial aspect of retail media networks, as it allows retailers to tailor their marketing and advertising efforts to specific groups of consumers. For example, a grocery store might create separate campaigns for health-conscious consumers and those who are more interested in convenience.

Store Layout 52

Store Layout Target Market Advertising Beauty and Health 52

Shopper Motion

DECEMBER 29, 2022

Traditionally, retailers could collect data on offline campaigns through surveys and focus groups. They can be time-consuming and costly. For example, retailers can use QR codes or unique URLs to track the effectiveness of print advertisements. Moreover, optimize their marketing efforts for better targeting and engagement. .

Store Layout 52

Store Layout Advertising Marketing Promotions 52

Retail Minded

JANUARY 4, 2022

Retail marketing has never been the same, especially with the changes brought about by the pandemic. These significant changes in the digital and marketing spaces altered customer expectations, shopping processes, and online experiences. Retail marketing isn’t easy. Facial Recognition . Predictive Analytics .

Store Layout 98

Store Layout Marketing Promotions Retail Marketing 98

VMS

JUNE 3, 2021

The pandemic has seriously threatened this upward trend with recent lockdowns in India, operational challenges and falling consumers sentiments. Statista Statistics, a Germany-based market data firm, reports a slide of 35 percent in gold demand to 446.4 The sector has more than 300,000 players employing over 4.64 million by 2022.

Jewelry 83

Jewelry Boutique Visual Merchandising Store Layout 83

Shopper Motion

DECEMBER 19, 2022

Personalization is a key trend in the retail industry, with consumers increasingly expecting a shopping experience that is tailored to their individual needs. We’ll also look at the ways in which personalized retail experiences are likely to evolve in the future and the impact they will have on the retail industry.

Store Layout 52

Store Layout Customer Experience Shopping Promotions 52

Retalon

FEBRUARY 14, 2024

Retail analytics insights play a pivotal role in strategic decision-making. They offer a competitive advantage by delving into consumer behavior and operational insights. The push for personalization is evident as 80% of consumers show a preference for purchasing from retailers that offer personalized experiences Accenture.

Inventory Management 41

Inventory Management Management Consumer Marketing 41

Retail Next

DECEMBER 9, 2019

As technology expands and more and more consumers go online to shop, the retail industry faces new challenges. What is Wi-Fi Marketing? Wi-Fi marketing is must-have technology for small and large retailers alike. Half of those businesses surveyed said customers spent more after they added Wi-Fi to the store.

Marketing 52

Marketing Store Layout Returns Boutique 52