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Building Loyalty Without Breaking the Bottom Line: the Dual Shipping Dilemma for Ecommerce Merchants

Retail TouchPoints

Online shopping is now easier than ever before, enabling consumers to purchase everything from socks to a dining room table from a computer at their home to a mobile phone in an airport terminal. While this is good news for many ecommerce retailers, it has also become more and more expensive to deliver those goods to customers.

Shipping 274
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Ecommerce with Flair: Digital Tools for a More Inspiring Online Experience

Retail TouchPoints

Ecommerce can sometimes lose the experience of in-person shopping and, with it a retailer’s ability to show off its products in ways that can set a store apart from its competition. But businesses are discovering that digital tools can provide customers with a new way to provide a personalized and engaging shopping experience.

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Cars, Wine, Trees — COVID-19 Proved Once and For All that You Can Sell Just About Anything Online

Retail TouchPoints

Of course, there are reasons why certain kinds of products haven’t been as quick to become ecommerce mainstays — mailing a live tree will never be as simple as shipping at T-shirt, for example. At Vroom, unit sales increased 82% YoY in fiscal year 2020 , and revenue was up $916 million from 2019. were up 80% last year, approaching $5.6

Returns 279
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4 Steps Retailers Can Take to Market Themselves in a Recession

Retail TouchPoints

With inflation spiking, consumers are primed to be more cost conscious — and at risk of walking away without making a sale if the price of an item is higher than expected. Use OOH campaigns and in-store audio media to keep customers informed about ongoing promotions and retailer efforts to support them in a difficult time. .

Marketing 298
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Retailers: Leverage Customer Data to Navigate Lower Spending Due to Inflation

Retail TouchPoints

The latest issue is inflation, which is running at a 40-year high in the U.S., Shoppers want to feel seen and have their financial challenges recognized, and that’s only possible with careful analysis of customer data. After engaging with products, do customers add them to the cart? What do customers consume and buy?

Consumer 290
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Retail AI & Predictive Analytics Blur the Line between Bricks and Clicks

Retalon

This is because today’s competitive advantage in retailing can often come down to the customer experience. Plus, going into a retail store significantly reduces the potential for returns and increases upsell opportunities. Creating a Consistent and Unified Customer Experience.

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Online vs. Offline Retail – Blurring the Line between Bricks and Clicks

Retalon

This is because today’s competitive advantage in retailing can often come down to the customer experience. Plus, going into a retail store significantly reduces the potential for returns and increases upsell opportunities. Creating a Consistent and Unified Customer Experience.