Retail TouchPoints

OCTOBER 4, 2023

There is, however, a huge opportunity for retailers that have the right offer, on the right product, at the right time. The numbers from our latest guide to omnichannel commerce speak for themselves, showing that marketing across three or more channels earns brands 250% higher engagement. after deploying both of these tactics.

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Retail TouchPoints

DECEMBER 21, 2023

It’s no secret that retailers and brands have become obsessed with driving conversion in their quest to recover the more than half of shoppers who abandon checkout before completing their purchase. Maximizing that combination of factors can be accomplished at checkout, as long as it’s not stripped of all its goodness.

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Retail TouchPoints

MARCH 30, 2022

Reducing user flow and overall friction has been key in acquiring new customers and maintaining positive engagement for social commerce brands. Understanding Each Platform’s Role in Social Commerce. Social usage is not equal across platforms. Investing in a Consistent and Human Social Brand.

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Retail TouchPoints

AUGUST 14, 2020

However, retail marketers often lack the data they need to develop and execute more empathetic messaging. This data deficit makes it difficult for marketing to keep pace with a rapidly changing environment. That was bumped to number two, and innovation is at the top this year.”. since the 2019 State of Marketing report. “It

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Retail TouchPoints

APRIL 18, 2023

I 100% believe that in five years, people are not going to go to a website that has a list of products and search it and add to cart and checkout,” said Agha, Founder and CEO of Flip in an interview with Retail TouchPoints. After working for three years at the American energy company Baker Hughes, he decided he wanted “to build his own stuff.”

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Retail TouchPoints

FEBRUARY 23, 2022

It also requires businesses to create a digital wallet, obtain a shareable QR code and keep track of every checkout location. Although there’s no such solution available right now in the market, the industry is working furiously to make it a reality in the near future. Do you ever think about the customer instincts at checkout?

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Retail TouchPoints

MARCH 9, 2023

Jacob Hawkins knows a lot about Gen Z, not just because he’s spent almost a year as the Chief Marketing, Digital and Omni Officer of Forever 21 , but also because he has a 17-year-old daughter. Here’s one thing he’s learned about that generation, both at work and at home — they want what they want when they want it. “My

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Retail TouchPoints

MARCH 15, 2022

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. While influencer marketing clearly isn’t going anywhere, it might soon have a new name: the “creator” appellation is increasingly taking precedence.

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Retail TouchPoints

DECEMBER 13, 2023

Technology also is significantly enhancing the checkout process, with more retailers adopting self-service kiosks, integrated RFID, mobile POS systems, scan-and-go integrations and frictionless checkout options. Retailers using cashier-based systems also are focusing on updating hardware and software to improve the checkout experience.

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Retail TouchPoints

NOVEMBER 1, 2021

Pinterest is launching into livestreaming with the debut of Pinterest TV — a series of in-app, live, shoppable video content that zeroes in on the platform’s social commerce potential. 8 with new episodes of Pinterest TV airing every weekday at 3 p.m. 8 with new episodes of Pinterest TV airing every weekday at 3 p.m.

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Retail TouchPoints

OCTOBER 21, 2022

For shoppers, paying for the items they want is a necessary evil at best and a complicated chore at worst (especially online). For the enterprise solutions we have Pay with Venmo checkout, which is the integrated checkout button that you see as you’re checking out with large businesses such as the Grubhub s and Lyft s of the world.

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Retail TouchPoints

APRIL 18, 2023

There are seemingly endless opportunities to shop — or be inspired to shop — in both the physical and digital worlds at any moment. Today’s consumers move across digital, physical and social platforms with ease, switching from browsing, researching and buying in seconds. Shopping is everywhere. Oct 6-10, 2022.

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Inside Retail

APRIL 4, 2024

It’s the latest signal that a major opportunity is coming for retailers, reinforcing estimates that the cross-border e-commerce market will reach US$7.9 Consumers in Australia’s key markets of China, Hong Kong and Singapore were especially inclined to use social commerce. trillion by 2030.

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Retail TouchPoints

SEPTEMBER 12, 2023

Photo courtesy of TikTok Shop While the ecommerce functionality has been available to at least some users since late last year, today marks the service’s debut to the wider TikTok community, and to say that both consumers and brands have been eagerly anticipating this development might be an understatement. in November 2022.

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Retail TouchPoints

SEPTEMBER 18, 2023

While this is hardly a prediction at this point since generative AI has been all the rage, I wouldn’t be doing my job if I didn’t mention it as a core part of retail holiday strategies this season. Retailers will leverage this moment to focus on operational efficiencies and consumer connection.

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Retail TouchPoints

AUGUST 30, 2023

The Index reveals that 33% offer help via SMS, 63% send cart abandonment reminders and 64% offer customer service assistance during checkout, including live chat, phone, email and click-to-call, which can convert an ordinary experience into a pleasant and helpful one that a customer will remember. Tip 3: Optimize navigation and search.

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Retail TouchPoints

OCTOBER 3, 2022

TikTok’s live shopping platform is already operational in Asian markets including Thailand, Malaysia and Vietnam as well as the U.K. TikTok also has added a number of social shopping features over the past year. The companies are still finalizing the arrangements and no contracts have been signed so far.

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Retail TouchPoints

APRIL 8, 2024

Here are some strategies for navigating the often chaotic world of TikTok viral marketing. Navigating TikTok Trends Navigating the ever-evolving landscape of TikTok takes agility as a marketer. TikTok users may want quick, often quirky content, but this doesn’t mean they are not highly engaged.

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Retail TouchPoints

JULY 19, 2022

But following a series of major strategic moves, the role Pinterest hopes to play in the burgeoning realm of social commerce is crystal clear. The company clearly plans to exploit these advantages as it pushes full steam ahead with a slate of new shopping features and new leadership at the helm. Spoiler alert — she got the job.

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Inside Retail

JANUARY 5, 2023

In his new role at TikTok, Chen is expected to lead online retail product operations and be under the leadership of Bob Kang Zeyu, the president of e-commerce. Social commerce – the use of social media to promote and sell products – is estimated to be a US$1 trillion industry in APAC by 2025.

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Inside Retail

JANUARY 5, 2023

In his new role at TikTok, Chen is expected to lead online retail product operations and be under the leadership of Bob Kang Zeyu, the president of e-commerce. Social commerce – the use of social media to promote and sell products – is estimated to be a US$1 trillion industry in APAC by 2025.

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Inside Retail

MAY 1, 2022

As a result of more brands moving online (and consumers spending more of their days there), shoppers have become more digitally savvy at every point in the customer journey. . With numerous options for online shopping, including marketplaces, brand/retailer websites and social media, consumers are more channel agnostic than ever.

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Retail TouchPoints

FEBRUARY 7, 2024

In fact, 88% of marketers say interactive content helps brands differentiate themselves, while interactive content generates 52.6% From punch cards at yogurt shops to Starbucks Rewards on their app, brands through the years have shown the effectiveness of gamification, and its applications are only evolving. Be authentic.

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A1 Retail

AUGUST 25, 2021

Social commerce continues to be one of the fastest-growing channels for Shopify merchants as more and more creators rely on platforms to build their businesses and brands. From February 2020 to February 2021, installs of Shopify’s social commerce channels increased by 76%.

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Retail TouchPoints

JUNE 8, 2022

When a merchant tweets about an upcoming launch, followers will see a “Remind me” button at the bottom of the Tweet. cation 15 minutes before and at the time of the drop, alerting them to visit the merchant’s website for whatever coveted product has just arrived. At launch Product Drop is only available for U.S.

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Retail TouchPoints

OCTOBER 19, 2022

The buy now, pay later (BNPL) firm has launched a series of new products under the Klarna Spotlight banner, all aimed at strengthening the company’s position as “a true shopping utility for consumers and a growth partner for retailers.” This is far from Klarna’s first foray beyond the world of payments.

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Retail TouchPoints

AUGUST 16, 2023

While that’s not a number to sneeze at — it represents $17 billion in sales — it’s also nowhere near the point of taking over the airwaves. That’s not necessarily due to any flaws in the format itself, but rather because another, perhaps more compelling (at least for U.S. it made up just 2% of ecommerce last year. The best part?

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Retail TouchPoints

JULY 19, 2022

can also enable onsite checkout so that viewers can complete their purchases without leaving YouTube. As the competition to capture social shoppers heats up, YouTube has been laser-focused on the creator economy and livestreaming. Creators in the U.S.

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365 Retail

MARCH 1, 2022

Orla Power, Marketing Director at Luzern eCommerce. Brands to prioritise growth of sales on multiple online marketplaces: As brands look at ways to reach new audiences and increase sales, the use of online marketplaces will continue to grow and their popularity among consumers will see an uptick throughout the year.

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365 Retail

NOVEMBER 1, 2021

With brick and mortar stores no longer a necessity, consumers can browse goods and services from the comfort of their own homes and checkout at the touch of a button. The proliferation of social commerce. In 2020, social media giant TikTok entered into a global partnership with multinational e-commerce company Shopify.

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Inside Retail

MARCH 29, 2022

Social commerce, or purchasing products and services within social platforms, represented just 4 per cent of the US retail e-commerce market in 2021. Millennials’ and Gen Z’s reliance on social media and willingness to make in-app purchases are fuelling wider adoption – and a sort of transformation.

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Retail TouchPoints

JUNE 29, 2022

Pinterest Co-founder, CEO and President Ben Silbermann is stepping down after 12 years at the helm, and online commerce expert Bill Ready — most recently of Google — will take over the role. We want you to be able to pivot into shopping from inspiration at any point.”. Ready’s appointment further drives home that ambition.

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Retail TouchPoints

JULY 14, 2020

In this exclusive Q&A, Riley talks about how and why the demographic is shifting, and how LUXIE is pivoting its marketing and merchandising strategy to attract and retain that older demographic. during coronavirus, the company culture at LUXIE and much more. where it is being sold at higher price points.

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Retail Smart Guys

OCTOBER 10, 2022

It has brought eCommerce and omnichannel to the front seat fostering a digital-driven retail market at present and in the future. Utilize Social Commerce. People spend so much time browsing their social media accounts like Facebook and Instagram. Adopt AI-driven retail technologies.

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Retail TouchPoints

NOVEMBER 11, 2021

On the same day, Devora Rogers of market research consultancy Alter Agents shares results from the firm’s new study, including the depths of shopper “promiscuity” as customer loyalty fades and consumers constantly examine new options. 16, Kristin Shane, SVP Merchandising at PetSmart , and Gayitri Budhraja, Chief Brand Officer of e.l.f.

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Retail TouchPoints

MAY 12, 2022

Social commerce has quickly grown from a revolutionary idea to a mainstream concept, and the channel is expected to continue expanding to reach $1.2 The foundational lesson is that, while social commerce can be an outgrowth of a retailer’s traditional social media interactions, it’s both more time-sensitive and more time-consuming.

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Retail TouchPoints

APRIL 4, 2023

Pinterest’s still relatively new CEO, Bill Ready, is doubling down on the platform being a positive environment in the increasingly toxic social media universe. “I I really believe in social [media], but I think there’s a Pandora’s box that was opened,” Ready said during a keynote at Shoptalk in Las Vegas. “I

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