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Fleeting beauty: Inside the downward spiral of BWX

Inside Retail

To say health and beauty conglomerate BWX has had a difficult few years could be an understatement. After purchasing hundreds of millions of dollars’ worth of successful beauty brands and platforms, the business, which was valued at $860 million five years ago, is now worth about $36 million. It’s a long story.

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How online retailer Style Story is riding the K-beauty wave

Inside Retail

Style Story founder Lauren Lee discovered her love of Korean beauty products as an exchange student in 2011, which inspired her to launch her own e-commerce business back home in Brisbane, Australia. “On I knew that they would love the ingredients, formulas, approach and purpose of K-Beauty as well.”. Creating community.

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Beauty at the bus stop: Mecca uses vending machines to drive gift sales

Inside Retail

Beauty retailer Mecca is creating new opportunities to connect with Christmas shoppers by introducing gift card vending machines in high foot traffic areas of Australia’s major cities. Penny Shell, head of product at OMD, said OOH was selected for its ability to drive attention while people are on the move. Global uptake.

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The strategy behind Chemist Warehouse’s online marketplace launch

Inside Retail

Chemist Warehouse announced the launch of an online marketplace last week in an effort to expand its online presence in the pharmacy, health and beauty categories. Prescription medication will not be available through the marketplace at launch. We want it to be a one-stop-shop.”.

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Inside Australia’s $4 billion beauty manufacturing industry

Inside Retail

When most people think about the beauty manufacturing hubs of the world, there’s a good chance they’ll imagine Korea, France or Germany. However, Australia is home to a burgeoning beauty manufacturing industry creating some of the world’s favourite brands. It hasn’t happened by chance, though.

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Holiday Shopping 2021: How SEOs Can Help Clients Inspire, Deliver and Sustain

Retail TouchPoints

As SEOs [search engine optimizers], any heavy lifting we can do to clear a path for our clients toward success in the holiday shopping season will be especially welcome in 2021. We’ll look at these key elements of a positive and profitable holiday shopping program that will help you make a meaningful contribution to excellent client outcomes.

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Skin in the game: Cult beauty brand The Ordinary launches into India

Inside Retail

Kilner said India ranked relatively highly in the company’s direct-to-consumer e-commerce traffic, but until recently, the business had low conversion rates there, due to difficulties with shipping times and customs fees. It is hoped that the target audience will be able to shop for products with ease via the omnichannel routes. “We

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