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‘Not just another beauty store’: Adore Beauty CEO on entering a crowded market

Inside Retail

Transitioning one of Australias leading beauty retailers from a pureplay e-commerce operation to a truly entrenched omnichannel business has been a really positive experience, Sacha Laing, Adore Beauty CEO, told Inside Retail.

Marketing 250
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New Zealand skincare brand Emma Lewisham enters Credo Beauty 

Inside Retail

New Zealand entrepreneur Emma Lewisham is setting out to change the course of the beauty industry with her eponymous brand. Inside Retail connected with the founder to learn more about the origin story behind her company and her latest US retail partnership with Credo Beauty. And it never gets easier.

Insiders

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Trafford Centre announces landmark achievement ahead of MAPIC 2024

Retail Focus

With sales and footfall continuing to grow at an impressive rate, the centre has attracted premier brands, resulting in occupancy being at over 99% – making the retail destination effectively fully let. Trafford Centre is proud to consider itself to be the beauty hub of the North. Trafford Centre.

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How US start-up Subtl Beauty stacks up in a hypercompetitive beauty market

Inside Retail

Launched in 2018, Subtl Beauty is built around the idea of having all your makeup essentials — like concealer, blush, and powder — in one easy-to-use stack, or ‘stak’, as the brand dubs its hero product, rather than carrying around a bulky slew of items. Though not my ultimate calling, it sparked my passion for beauty.

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Viv for your V founder on bringing sustainable period care to 500 stores

Inside Retail

Inside Retail : How did the concept for the brand come about? Other categories, like beauty, had started to become an extension of our identities or something proudly displayed in our medicine cabinets, but the period care category was still lacking. IR : How does Viv for your V stand out in the competitive menstrual care market?

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Marketing With A Different Lens: What You Can Learn From Other Retail Verticals

Retail TouchPoints

The third quarter, under normal circumstances, is predictable for most digital marketers at large retail organizations. The good news is that many digital retail marketers are successfully operating with agility. In looking at Google Ads performance among a sample of enterprise U.S.

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Vida Glow partners with Heinemann for Sydney Airport pop-up

Inside Retail

Australian ingestible beauty brand Vida Glow will allow departing travellers to stock up, replenish and discover the brand at an interactive hydration station at Sydney Airport. ” The company also plans on launching with Dufry at Melbourne Airport in March and Lotte in Sydney in April. .”

Boutique 246