No longer a “hot new thing”: Why AR shopping is here to stay
Inside Retail
OCTOBER 24, 2023
The future of augmented reality (AR) in retail was on full display at a pop-up event hosted by makeup brand Pat McGrath Labs and Google earlier this week. ” The rise of AR in retail Pat McGrath Labs is the most recent beauty brand to join Google’s AR roster, following the likes of Charlotte Tilbury, L’Oreal, and MAC Cosmetics. .
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