Retail TouchPoints

AUGUST 23, 2023

With more people returning to in-store shopping as the pandemic has eased, brands are leaning into the phygital trend by designing physical stores that reflect popular elements of the online experience. Likewise, physical clothing stores for online powerhouse Amazon re-create the convenience of digital shopping.

Drop-Shipping 195

Drop-Shipping Visual Merchandising Consumer Apparel 195

Retail TouchPoints

JULY 17, 2023

The power of omnichannel retailing is well documented: even primarily DTC companies are realizing that they can benefit from flagship stores to enable brand discovery and build loyalty among customers in high-profile cities. but the jump from digital commerce to brick-and-mortar operations is a daunting one., Who is shopping?

Location 179

Location Visual Merchandising Store Operations Wholesale 179

Retail TouchPoints

NOVEMBER 7, 2023

WHP’s global strategy for Express includes a full omnichannel launch beginning in 2024, with the opening of flagship stores and ecommerce channels featuring men’s and women’s apparel plus categories including footwear, intimates and accessories. The company also plans for shop-in-shop experiences in Mexico and Indonesia.

Accessories 237

Accessories Apparel Brand Management Planning 237

Retail TouchPoints

FEBRUARY 16, 2024

The women’s apparel and accessories retailer, which generates nearly $600 million in annual sales via ecommerce and a footprint of 247 stores, boasts an average customer lifecycle spanning 10 years. Customers told us they missed “their” store — they’re very territorial about the team they shop with and the store.

ATS 199

ATS Accessories Apparel Fashion 199

Retail TouchPoints

NOVEMBER 20, 2023

Matt Kawadler: I’ve been involved in building DTC brands for about 10 years, and what they’re missing is that whole channel of offline revenue, which ends up being 35% of apparel purchases. We’re also expanding into women’s apparel [after adding activewear and men’s bottoms in 2022], so we’re thinking about that for growth.

Apparel 185

Apparel Marketing Returns Advertising 185

Retail TouchPoints

OCTOBER 4, 2023

In response to evolving consumer behavior, many retailers are pivoting from malls and large-format stores in city centers to neighborhood locations that aim to serve the work-from-home population. Brands that typically take the large-format route are adopting smaller footprints in residential neighborhoods.

Consumer 249

Consumer ATS Location Apparel 249