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Retail appointments of the week: Puma, Nike, Tory Burch

Inside Retail

Puma appoints Daniel Pustina to head its Oceania business By Celene Ignacio Sports apparel retailer Puma has appointed Daniel Pustina as the GM of its Oceania business, effective January 2 next year. In his new role, Lotti will oversee all aspects of Nike’s design, from footwear and apparel to brand and retail concepts.

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Digital Transformation Propels Burton’s Omnichannel Growth Plans

Retail TouchPoints

While the name Burton is almost synonymous with the snowboards the company began making in 1977, Burton has diversified over the years into new categories — including surfboards, apparel, goggles/optics and other sports gear — as well as expanding beyond manufacturing into direct-to-consumer (DTC) retail, both physical and digital.

Planning 257
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How Collars & Co. Used Multiple Data Sets to Optimize its First Physical Location

Retail TouchPoints

The power of omnichannel retailing is well documented: even primarily DTC companies are realizing that they can benefit from flagship stores to enable brand discovery and build loyalty among customers in high-profile cities. We both understood the mission of the brand, the mission of the store and the design and aesthetic of it.

Location 177
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How Natori Used AI to Sharpen Retargeting and Achieve a 943% ROAS

Retail TouchPoints

Retargeting existing customers to boost conversions has always been a strong tactic for retailers, and it’s likely to become even more important as third-party cookies deprecate and more stringent privacy regulations go into effect. Natori also sells via wholesale channels, to luxury retailers such as Neiman Marcus and Bergdorf Goodman.

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Lucky Brand To Exit Bankruptcy With $191.6 Million Sale To SPARC

Retail TouchPoints

While SPARC committed to keeping a minimum of 125 Brooks Brothers stores open as part of its purchase, the company did not disclose how many of the approximately 175 Lucky Brand locations it will continue to operate. The company “will negotiate with landlords to keep ‘key stores’ open in North America,” according to CNBC.

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In Bankruptcy Filing, Lucky Brand Proposes Sale To Authentic Brands And Simon Property Group

Retail TouchPoints

The IP deal is valued at $90 million and includes the option to purchase inventory related to the e-Commerce and wholesale businesses at an additional cost. If that situation were to occur, a newly formed company called ABG-Lucky LLC would acquire the Lucky Brand intellectual property (IP) and “certain other assets.”

Finance 188
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Walgreens adds three to leadership team

Mass Relators

the world’s largest manufacturer and marketer of everyday basic apparel. She also previously worked at Monsanto Company in various roles of increasing responsibility, including senior vice president of global business operations. Burger is a high-energy, results-oriented CHRO with more than 25 years of demonstrated business experience.