article thumbnail

2021 IVC First Place: “Market by Macy’s” (In-Store Apparel Presentation)

VMS

Unique amenities and experiential moments compose the space, inspiring consumers to engage with others and the products as they shop.”. Offering signature merchandise categories – for him, her, family, and home – the store has something for everyone with carefully choreographed cross merchandising to create a lifestyle destination.”.

Apparel 52
article thumbnail

6 Ways to Increase Impulse Buys: Online and In-Store

Wiser

consumers spend an average of $276 per month on impulse buys. Popular categories for an unplanned purchase include food and groceries, household goods, and apparel, according to Slickdeals. You can promote products that can stop that pain from happening again, or otherwise solve the challenge your consumers are facing.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What is a Category Reset

Wiser

Even if performance isn’t an issue, category resets can follow a natural cycle based on category seasonality or changing consumer tastes. Either way, if you aren’t constantly refreshing your categories based on consumer behavior and sales data, you will fall behind. Consumers have more ability to research and compare prices than ever.

article thumbnail

[Webinar] Retail Post-Pandemic: 6 Store Conditions Consumer Brands Need to Monitor to Win at the Register

Wiser

Listen in to hear from Tom Vieira, Wiser’s Director of Product, In-Store, and Casey Berns, Associate Director Shopper Insights and Category Advisory Services at The Clorox Company, as they cover six store conditions consumer brands need to monitor to win at the register. We have a recording of the webinar below.

Consumer 148
article thumbnail

What is Visual Merchandising?

Wiser

Visual merchandising is a powerful way to cut through the noise. In brick-and-mortar stores and online storefronts, consumers are barraged with visual and text-based advertising. it’s easy for consumers to overlook most of them. Mannequins are a staple of nearly every apparel retail store and for good reason. Mannequins.

article thumbnail

What is Visual Merchandising?

Wiser

Visual merchandising is the practice of designing and displaying merchandise in a retail setting with the goal of engaging shoppers and boosting sales. The Importance of Strong Visual Merchandising. Visual merchandising is a powerful way to cut through the noise. Find Opportunities to Cross-Merchandise.

article thumbnail

11 Things to Do RIGHT NOW to get Your Store ready for Holiday 2022

Retail Adventures

Big retailers tend to kick off holiday sales in July, but the day after Thanksgiving is still important to consumers. These small fixtures – we like stacking tables – are used to stop shoppers by offering new and exciting merchandise that is irresistible. Your store must be open on Black Friday. Don’t be afraid to be creative!