Remove Accounting Remove Apparel Remove Consumer Remove Cross Merchandising
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What is a Category Reset

Wiser

Even if performance isn’t an issue, category resets can follow a natural cycle based on category seasonality or changing consumer tastes. Either way, if you aren’t constantly refreshing your categories based on consumer behavior and sales data, you will fall behind. Consumers have more ability to research and compare prices than ever.

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What is Visual Merchandising?

Wiser

Visual merchandising is a powerful way to cut through the noise. In brick-and-mortar stores and online storefronts, consumers are barraged with visual and text-based advertising. it’s easy for consumers to overlook most of them. Mannequins are a staple of nearly every apparel retail store and for good reason. Mannequins.

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[Webinar] Retail Post-Pandemic: 6 Store Conditions Consumer Brands Need to Monitor to Win at the Register

Wiser

Listen in to hear from Tom Vieira, Wiser’s Director of Product, In-Store, and Casey Berns, Associate Director Shopper Insights and Category Advisory Services at The Clorox Company, as they cover six store conditions consumer brands need to monitor to win at the register. We have a recording of the webinar below.

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What is Visual Merchandising?

Wiser

Visual merchandising is the practice of designing and displaying merchandise in a retail setting with the goal of engaging shoppers and boosting sales. The Importance of Strong Visual Merchandising. Visual merchandising is a powerful way to cut through the noise. Find Opportunities to Cross-Merchandise.