article thumbnail

After tamping down marketing spend, Rent the Runway brings on new chief marketing officer

Retail Dive

Natalie McGrath comes from Afterpay, with experience at apparel brands including Bandier, Coach, Alexander Wang and Net-A-Porter.

article thumbnail

Foot Locker Deepens Relationship with Adidas as Both Retailers Focus on Digital Offerings

Retail TouchPoints

The deepened relationship will combine new product development, exclusive Foot Locker positioning, increased product allocations, shared marketing spend and an elevated premium presence across Foot Locker’s entire portfolio of banners, with a focus on key cities and communities that the companies jointly serve.

Apparel 256
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

4 Tips for Retail Businesses Hungry for Venture Capital Funding

Retail TouchPoints

In addition, every separate funding stage was down by 44% to 54% YoY, which shows investors are comprehensively assessing all current and potential investments at all stages of growth. From a business model perspective, we have found DTC to be a misnomer,” explained Sonia Nagar, General Partner at Pritzker Group Venture Capital.

article thumbnail

4 Tips for Retail Businesses Hungry for Venture Capital Funding

Retail TouchPoints

In addition, every separate funding stage was down by 44% to 54% YoY, which shows investors are comprehensively assessing all current and potential investments at all stages of growth. From a business model perspective, we have found DTC to be a misnomer,” explained Sonia Nagar, General Partner at Pritzker Group Venture Capital.

article thumbnail

How Sustainable Brands can Connect with the True Champions of Their Cause

Retail TouchPoints

Eco-friendly retail brands and marketers of ‘green’ products face a unique challenge that not many industries encounter. Individuals don’t overestimate their need for children’s apparel — they either need children’s clothing so they make a purchase, or they don’t. Wouldn’t that result in more sales? Not exactly. Green Personas.

Consumer 225
article thumbnail

Have Temu and Shein Thwarted Wish’s Hopes of a Comeback?

Retail TouchPoints

And Wish, which held that top spot back in 2018, has now dropped out of the top 50 completely after having fallen to #35 as of last March. There are other troublesome indicators for the company: Q2 saw declines across the board at Wish. Here’s a look at some of those initiatives and where Wish is focusing next: 1.

article thumbnail

Can Superdry’s restructuring plan save the business?

Retail Gazette

Shares in the retailer have sunk by more than 80% over the past six months alone, giving the business a valuation of around £6m – a fraction of the £1.8bn valuation it had at its peak in 2018. He also says that Superdry has not been at “the leading edge of fashion trends” for some time.