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Strategic Synergy: Combining Contextual Advertising, Commerce Media and Marketing Data

Retail TouchPoints

Concurrently, contextual advertising has experienced a significant resurgence largely attributed to the diminishing reliance on third-party cookies and the increasing emphasis on user privacy. [1] Advertisers can create a unified view of consumers by fostering internal and external collaboration to leverage data from multiple sources.

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Click, Connect, Convert: How Live Events Integrate with Omnichannel Retail Strategies

Retail TouchPoints

According to a study by UC Today , 90% of consumers expect to have an omnichannel retail experience when we shop. With all this in mind, smart retail marketers must strike a balance between utility and customer experience and add sizzle to in-store and online shopping without allowing one channel to shine brighter than the other.

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Retail Trends in Vaping: What’s Driving Sales for Vape Juice Brands

Retail Focus

Retailers that integrate these technologies into their offerings, such as online product customisation tools or virtual flavour trials, are enhancing the shopping experience and boosting customer satisfaction. Brands that embrace these regulations and position themselves as reliable and responsible gain a competitive edge in the market.

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Here’s how to unlock the power of in-store retail media

Inside Retail

With the evolution of retail media networks, brands and retailers are seizing the opportunity to shape consumer behaviour in real-time, using in-store touch points to elevate the shopping experience. For example, you can reduce the wastage of advertising – and wastage of perishable products in stores.

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Why Indian tourists are set to transform global travel retail

Inside Retail

Indian visitors favour luxury and duty-free shopping because it allows them to save money on high-end products. Luxury shopping destinations popular among Indian travellers include Dubai, Singapore, London, Paris and Hong Kong. He added that the young population and travel preferences are also important factors driving the development.

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Essential Guide to Crafting a Business Plan for Your Etsy Shop

Small Biz Trends

When starting your Etsy shop, developing a solid business plan is essential for success. Conducting thorough market research helps you understand your audience better. Key Takeaways Define clear business goals and vision to guide your Etsy shop’s direction and success.

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Why Launching in Retail is Important for Product Startups

Retail Bound

If you want to reach your target market, you need to be where they are shopping. And these days, more and more people are doing their shopping in physical stores rather than online. The following tips can help product startups successfully launch their product in the retail market: 1. Define your target market.