Advertising for Black Friday Will Look Different This Year: What Advertisers Need to Know
Retail TouchPoints
OCTOBER 7, 2020
In the past month alone, Walmart, Target, Best Buy and DICK’S Sporting Goods all have announced that they will not be opening their doors on Thanksgiving in an effort to limit the spread of COVID-19. Gone, at least temporarily, are the days of proximity being the single most important factor in who to market toward.
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