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Advertising for Black Friday Will Look Different This Year: What Advertisers Need to Know

Retail TouchPoints

In the past month alone, Walmart, Target, Best Buy and DICK’S Sporting Goods all have announced that they will not be opening their doors on Thanksgiving in an effort to limit the spread of COVID-19. Gone, at least temporarily, are the days of proximity being the single most important factor in who to market toward.

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Kohl’s Expands Marketplace to New Categories Following Successful Pilot

Retail TouchPoints

Kohl’s Marketplace is broadening our product offering online to capture incremental sales opportunities , and Kohl’s Media Network is leveraging our digital platform and site traffic to partner with more of our key brands and capture more advertising dollars,” Kingsbury said on the call.

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7 Stories that Shaped 2023 — and What They Foretell for 2024

Retail TouchPoints

Media and Advertising Became More Contextual (and Measurable) Marketing teams are feeling more pressure to perform. Other brands are exploring how to embrace more contextual advertising vehicles — such as retail media , CTV or even shoppable TV — that allow them to reach consumers in a more contextual way. Nicole Silberstein 2.

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Walmart to Create Its Own Cryptocurrency

VMS

is planning to create its own cryptocurrency and non-fungible tokens (NFTs) per its filings with the U.S. The trademarks were for virtual goods including electronics, décor, toys, sporting goods and personal care products. Walmart (Bentonville, Ark.) Patent and Trademark Office, reports Fortune.

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Walmart Eyes Metaverse, Cryptocurrency

VMS

is planning to create its own cryptocurrency and non-fungible tokens (NFTs) per its filings with the U.S. The trademarks were for virtual goods including electronics, décor, toys, sporting goods and personal care products. Walmart (Bentonville, Ark.) Patent and Trademark Office, reports Fortune.

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Marketing With A Different Lens: What You Can Learn From Other Retail Verticals

Retail TouchPoints

We’re seeing successful advertising tactics arise in many retail verticals for different reasons. For instance, many electronics retailers are seeing results with remarketing audiences, while sporting goods is excelling at ad efficiency. Learn From: Sporting Goods. Learn From: Automotive.

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More People Than Ever Are Exploring the Outdoors. Here’s the Opportunity for Brands and Retailers

Retail TouchPoints

This has created significant opportunity for outdoor and sporting goods brands alike. . “I Whether they plan to spend a few hours on a trail or rough it for a camping weekend, consumers need insight and advice — and retailers can provide it to ultimately build trust and loyalty. “If

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