Price and Prejudice: Putting a Price Tag on Brand Value
Wiser
NOVEMBER 21, 2016
PRICES SO LOW, WE CAN’T ADVERTISE THEM! With Black Friday and the holiday shopping season fast approaching, promotional copy like the above will soon be splashed across ecommerce sites all over the web. While price promotions can lead to short-term gains, price wars can dilute brand value in the long-term. FLASH SALE!
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