Remove tag
Remove Advertising Remove Marketing Remove Planning Remove Promotions
article thumbnail

Why Amazon challenger Temu is so addictive to shoppers

Inside Retail

Value Many Australians might associate “made in China” with cheap price tags and low quality. An effective marketing strategy Unlike other e-commerce platforms that focus on functional benefits such as saving money, Temu caters to consumers’ emotional needs. It also works especially well with sales promotions.

article thumbnail

TikTok Shop Officially Debuts in the U.S.

Retail TouchPoints

Now it’s here: first launched in the UK and several Asian markets, TikTok Shop was quietly made available in the U.S. Brands have been clamoring to sell on TikTok almost from the moment the platform began its meteoric rise and the #TikTokMadeMeBuyIt hashtag proved its commerce potential. in November 2022. reads the company announcement.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Social Commerce Lowdown: the Latest from Pinterest, Meta, Twitter and YouTube (and Why it Matters)

Retail TouchPoints

This week Twitter , Pinterest and Meta all made announcements about their social commerce ambitions and capabilities, just weeks after YouTube discussed its own shopping plans. . As creators’ influence continues to grow, we expect to see increased prominence of monetization programs , such as affiliate marketing.”.

article thumbnail

The Complete Guide to Google Merchant Center Promotions

Store Growers

Many ecommerce businesses rely on promotions to convince visitors to purchase. But instead of telling visitors about these promotions when they land on your site, why not add them to your Shopping feed? The Google Merchant Center Promotions program allows you to do exactly that. What are Google Merchant Center Promotions?

article thumbnail

7 Tips to Aid Your Business Growth & Increase Revenue

Wiser

The way that you market and advertise can attract new customers and help improve your relationships with current ones, which in turn will boost your overall profits. The key to any well-executed business strategy is a set of defined goals followed by a thorough and precise execution plan. 7: Optimize Your Marketing Strategies.

article thumbnail

Opinion: Are anti-body editing initiatives only skin-deep?

Inside Retail

While effective solutions are often either prevention-focused or promotion-focused, Ogilvy’s move is neither. We see this when brands cut ties with their celebrity ambassadors as soon as things go wrong: Nike and many other brands cutting ties with Tiger Woods and Tag Heuer cutting ties with Maria Sharapova are among the examples.

article thumbnail

How to Leverage TikTok to Market Your Products

Rangeme

One of the world’s fastest-growing and most addicting social media platforms for advertising today is the one and only TikTok. If your target audience is Gen Z and younger millennials (but let’s face it, there is something on TikTok for everyone) TikTok should probably become a part of your future marketing strategy.