TV may be Old School but it Works for DTC Brands Transitioning into Retail
Retail TouchPoints
OCTOBER 24, 2022
However, if you’re only in, for example, specialty stores, like Sephora or Ulta for the beauty sector, you may want to consider waiting to launch your linear TV effort till you’re in a few more big box retailers. It’s become a popular place for DTC brands to be once again, but so has outdoor, and even email marketing.
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