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Watch out World – Amazon is Coming for TV

Retail TouchPoints

Amazon’s Prime Video was one of the last streamers to announce the addition of advertising. This shift will make Prime Video “the largest premium ad-supported service, reaching an estimated 115 million viewers in the U.S. What TV Advertising Could Mean to the Amazon Business As UnBoxed closed out on Thursday, Oct.

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How to Make the Most of Free Google Shopping Listings

Retail TouchPoints

Fortunately, not long into the crisis, search behemoth Google paid attention to these companies’ needs, announcing in April that merchants would be able to list products on its Google Shopping platform for free. Here’s how you can make the most of the service. of all clicks. Adding Products to Google Shopping.

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Social Commerce: Retailers (and Platforms) Struggle to Catch up With Consumers’ Enthusiasm

Retail TouchPoints

In the last two months alone, TikTok has rolled out dedicated “Shopping Tabs” for Shopify merchants, Twitter began a pilot of its “Shop Module,” and Pinterest made it possible for creators to “control the shopability of their content” by tagging products. Suffice it to say that social commerce has arrived in America. earning $26.97

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Super Bowl LVII Ads: Temu Debuts, Rakuten Time-Travels to the 1990s

Retail TouchPoints

The Retail TouchPoints editors shared their takes on some of the most noteworthy and interesting ads from retail, CPG and technology advertisers: Temu Appeals to Billionaire Wannabes Perhaps the most notable new name that popped up in between plays was Temu , with its double-featured “Shop like a Billionaire” spot.

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Product Title Optimization Tips From Analyzing 151 Shopping Ads (Original Research)

Store Growers

Most advertisers don’t pay much attention to the product titles that show up on Google Shopping. In this article, I’ll show you what the best advertisers are doing when it comes to product titles, and I’ll show you exactly how to apply these findings to your product titles. Last Updated on December 2, 2020. Grab it here!

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Why art beats science in retail: Storytelling, design and sensory experience

Inside Retail

Digital advertising is becoming both more costly and less effective. To capture attention and create lasting impressions, retailers must start thinking less like merchants and more like artists. The solution doesn’t lie in more tech investment, but in embracing something often overlooked in retail circles: the art of retail.

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The Psychology of Display: Secrets to Captivating Customer Attention

CJ Retail Solutions

A multitude of factors, such as cultural background, personal preferences, and prior experiences, influence the way that customers perceive products & services. Customers could be transported to a rough mountain landscape, for instance, by a display of outdoor camping gear, which would inspire feelings of exploration & adventure.