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TikTok Shop Officially Debuts in the U.S.

Retail TouchPoints

Photo courtesy of TikTok Shop While the ecommerce functionality has been available to at least some users since late last year, today marks the service’s debut to the wider TikTok community, and to say that both consumers and brands have been eagerly anticipating this development might be an understatement. in November 2022.

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The Complete Guide to Google Merchant Center Promotions

Store Growers

Many ecommerce businesses rely on promotions to convince visitors to purchase. But instead of telling visitors about these promotions when they land on your site, why not add them to your Shopping feed? The Google Merchant Center Promotions program allows you to do exactly that. What are Google Merchant Center Promotions?

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How to Leverage TikTok to Market Your Products

Rangeme

One of the world’s fastest-growing and most addicting social media platforms for advertising today is the one and only TikTok. If your target audience is Gen Z and younger millennials (but let’s face it, there is something on TikTok for everyone) TikTok should probably become a part of your future marketing strategy.

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A Guide to Pricing Your Products

Wiser

How to price your products is one of the most complex tasks and there are several factors to consider so that you can maintain a balance between product costs and effort, profit margin, and market demand. There is no one-size-fits-all pricing strategy, you’ll need a plan that fits the specifics of your company.

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12 Best Ecommerce Platforms and Software for Your Online Store

Small Biz Trends

Ecommerce platforms also help businesses manage their websites, marketing, sales, and other various operations. The first obvious perk is the ability of your business to reach a larger customer base and access markets outside your proximity. Top 12 Ecommerce Software Options for Small Business.

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Jason & Scot Show Episode 274 – Warby Parker and AllBirds file S-1 prospectus for IPOs

Retail Geek

A weekly podcast with the latest e-commerce news and events. In episode 274 we deep dive into the S-1 fillings from both Warby Parker and AllBirds. Subscribe: Apple Podcasts Google Podcasts Spotify Stitcher Podcast RSS SoundCloud TuneIn iHeartRadio Google Play Music Overcast Pocket Casts Facebook. ? ? ? ? ? Transcript.

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Jason & Scot Show Episode 271 – Amazon Q2 2021 Recap

Retail Geek

A weekly podcast with the latest e-commerce news and events. In episode 271 we break down Amazon’s Q2 2021 earnings announcement. Subscribe: Apple Podcasts Google Podcasts Spotify Stitcher Podcast RSS SoundCloud TuneIn iHeartRadio Google Play Music Overcast Pocket Casts Facebook. ? ? ? ? ?